Promotions Support Officer

Based in Tamworth, with weekly travel to Gunnedah, the Promotions Support Officer supports Carinya’s mission to share Christ, Community, and Discovery across the New England and North West regions. The main focus of the role is managing Carinya’s social media presence — capturing, editing, and publishing photos and videos, writing engaging captions, and delivering timely, on-brand content that builds community engagement and strengthens Carinya’s public image.

Alongside social media, the role contributes to design projects, website updates, promotional materials, and the production of Carinya Connect Magazine. Offered as full-time or part-time (minimum 3 days, up to 5), this position is open to applicants with promotions and creative media experience, as well as those seeking a trainee pathway. Trainees will gain hands-on skills in areas such as drone photography, video editing, graphic design, targeted social media advertising, and website management.

MISSION: Engaging as a community to discover the world made through Jesus for His glory.

VISION: Provide quality, Christ-centred education at Carinya Tamworth and Carinya Gunnedah in partnership with parents. Teaching and Learning are the core business of the school and the means by which we discover and engage in God’s world.

PREAMBLE: At Carinya, Jesus Christ, the creator of the world, is central to everything that is done in the school. The essential elements of the educational process, the home, the learner, the curriculum and the teacher are interpreted in a framework based on an understanding of the person and authority of Jesus Christ. At Carinya, we believe in a Christ-centred view of the Child, a Christ-centred view of the Curriculum, a Christ-centred approach to teachers and Christ-centred Education.

The pedagogy of the School is framed by the understanding that each student has an intrinsic value as an individual, made in the image of God and as the unworthy recipient of God's grace, in the skills, talents and abilities available to them. Those truths permeate every subject and classroom and every activity the School undertakes and are embedded in the formal structures of the educational processes of the School.

Every staff member must embrace this educational philosophy. This involves a personal faith in Jesus Christ and a commitment to modelling Christ-like behaviour to all in and out of the School community.

BACKGROUND TO THE POSITION
The Promotions Support Officer role exists to support the Promotions Coordinator in promoting Carinya’s core values of Christ, Community, and Discovery to the New England and North West regions. The role contributes to creating brand awareness and further developing, clarifying, and enhancing the Carinya brand.

OBJECTIVES OF THE POSITION
The role is offered either to an applicant with qualifications in marketing and creative media or to a trainee applicant willing to learn. The position provides opportunities to gain skills and experience in:

• Drone operation (DJI Mavic 3) for photography and video capture

• Film editing (DaVinci Resolve or Adobe Premiere Pro)

• Photo editing (Adobe Lightroom)

• Graphic design (Photoshop, Illustrator, InDesign)

• Social media scheduling and content creation

• Targeted advertising on platforms such as Instagram and Facebook

• Website development and content management (Squarespace)

KEY RESPONSIBILITIES
The overarching duties of the Promotions Support Officer are listed below. This list is not comprehensive, but it highlights the primary areas of responsibility for the role.

Social Media

• Administer Carinya's social media platforms and implement the social media schedule

• Capture and edit photos and video content for posts (Including travelling to Gunnedah to capture content)

• Write captions using Carinya’s style and language guidelines

• Monitor and respond to social media engagement

• Track analytics and identify trends to refine strategy

• Research current trends and effective promotional practices
  
  

Branded Document Production

• Design and produce branded school documents (e.g. prospectus, flyers, posters, fee schedules, application forms, letterhead)

• Ensure professional quality and adherence to Carinya’s brand guidelines
  
  

School Website

• Work with the Promotions Coordinator, Business Manager, and School Executive to maintain and develop the Carinya website

• Regularly review and update content

• Ensure accessibility and responsiveness across devices

• Develop features to highlight Carinya’s key distinctions
  
  

Merchandise, Promotional Products, and Design

• Assist in selecting, designing, and producing promotional products and signage (e.g. enrolment packs, student items, directional signage, banners, business cards, vehicle signage, colours and finishes for spaces)
  
  

Other Responsibilities

• Support production of Carinya Connect Magazine (design, collect and organise content)

• Assist with video production (short and long format)

• Provide administrative support as directed (receipts, spreadsheets, subscriptions)

• Undertake other tasks as directed by the Promotions Coordinator, Business Manager, or Principal

Essential Christian Leadership Requirements

• Affirm and practise the Christian faith, including regular church attendance

• Affirm and adhere to the first 20 chapters of the Westminster Confession of Faith

• Model a Christ-centred approach in dealing with others

• Support Carinya’s ethos and vision of Christ-centred education

• Work in a collegial, team-oriented, and collaborative Christian manner.
  
  

Personal Attributes

• Highest commitment to privacy and confidentiality

• Strong personal time management and sound judgement

• Integrity, loyalty, honesty, empathy and appropriate assertiveness

• Willingness to contribute to the broader life of Carinya

• Analytical and problem-solving ability

• Calm, courteous, and professional under pressure

• Ability to engage constructively with staff and students in line with the school’s vision
  
  

Preferred Knowledge, Skills, and Experience

• Education or experience in marketing, promotions, or creative media

• Photography and videography skills

• Graphic design skills

• Familiarity with social media platforms and analytics

• Experience with word processing, design, and media production software

• Strong oral and written communication skills

• Ability to work independently and as part of a team

VALUES

Carinya staff and students are expected to uphold the Code of Conduct and embody the following values:

• Integrity, Resilience, Self-control, Faithfulness, Gratitude, Kindness, Forgiveness and Humility

Professional and Support Staff at Carinya are employed under the Independent Schools NSW (Professional and Support Staff) Multi-Enterprise Agreement.

Depending on the applicant's prior experience, the position will be classified as Clerical & Admin Level 1, or 2, level 3 considered for a highly qualified applicant.

The Full-time Starting salary range $63,634 - $81,875

This position offers more than just a job; it provides the chance to grow professionally while contributing to Carinya’s Christ-centred mission. The successful applicant will have access to industry-standard tools and equipment, opportunities for training, and the support of a creative and purpose-driven team.

• Access to high-quality equipment and tools, including professional cameras, editing software, drones and more.

• Opportunity to gain formal drone licensing and practical flight experience.

• Hands-on training and courses fully funded by Carinya in photography, videography, graphic design, and social media management.

• Develop skills in industry-leading platforms such as Adobe Creative Suite, DaVinci Resolve, Squarespace, and targeted social media advertising.

• Be part of a Christ-centred, creative team, contributing directly to Carinya’s mission and community impact.